Top Digital Marketing Trends You Can't Ignore

2020 brings a significant rise of the digital marketing culture for businesses. New opportunities have opened up for businesses to sell their products. The move from marketing trends from traditional businesses to digital demand businesses to be tech-savvy. And those who fail to adopt digital methods would be rejected from the race. To build a brand and traffic monitoring, you need to concentrate on the latest digital marketing trends to deliver an unmatched experience to customers. It gives the upper hand to businesses that adopt digital methods of marketing.

New Digital Marketing Trends

1. Video Marketing

Videos are the most popular and influential form of content that digital marketers strategically use to get higher search engine rankings or to increase engagement and website traffic. If done correctly, it can increase a company's online presence.

2. Professional live video

Videos continue to help marketers, but the concept of live video would help them have the edge over their competitors. This is why they continuously add unique features to it. It's a great way to connect with your audience, and soon, the video with a phone in hand would end.

3. More targeted ads with a specific goal

2020 will see an increase in mobile advertising platforms, including Facebook, Instagram, etc. Soon these ads will be created for particular purposes and goal conversion.

4. The collapse of the influencers market

Brands painfully invest in influencers who give less return on investment compared to other marketing techniques. Business sectors will fall as brands focus on specific people who generate results on organic promotion, and far from high-cost influencers who give little return on investment.

5. Personal attention

Customizing content, according to customer requirements, is essential for digital marketing. Personalized emails and advertisements would no longer be entertained, and soon, personalized hyper-targeted interactions would gain in importance. 2020 is the era when companies will integrate the concept of personalization into all aspects of their marketing, such as personalized landing pages.

List of digital marketing trends

1. Artificial intelligence

2. 5G technology

3. Alternative search engines

4. Augmented reality (AR) and immersive technologies

5. Automation (& AI)

6. Better analysis

7. Big Data and Deep Learning

8. Blockchain technology

9. Branding

10. Browser push notifications

11. Chatbots

12. Content Marketing continues to dominate SEO

13. Conversational Marketing

14. Detailed content

15. Google Ads smart auctions

16. Growth of geo-fence

17. Influence Marketing

18. Interactive content

19. IoT advertising

20. Micro-moments

21. Neuromarketing

22. omnichannel marketing

23. Personalization

24. Predictive and augmented analytics

25. Privacy Marketing

26. Programmatic advertising

27. Progressive Web Apps (PWA)

28. Quantum computing

29. Referencing structured data

30. Search for semantic keywords

31. SEO A / B split test

32. Social commerce and marketable items

33. Social media marketing

34. Social media stories

35. Social messaging applications

36. User-Generated Content (UGC)

37. Video Marketing

38. Voice marketing funnels

39. Visual search

a) Pinterest goal

b) Google Lens

c) CamFind

d) Bing visual search

40. Voice search and smart speakers

41. Website security

42. Zero position of the SERP

As a leading digital marketing company in Hyderabad, we work to decide your goals, develop a strategic plan to help you estimate success. Digital Mojo is a creative agency created by Anushree Srivastava CEO of Digital Mojo. Let's talk about your business. Need to rethink your brand strategy? Are you starting a new brand? If you are looking to improve your sales rate with our digital marketing agency? Contact us at https://www.digitalmojo.in/ or call us on + 91 8500622622.

Social Media Marketing Trends 2020 To Follow

Prepared to make sense of your social media marketing strategy?

In case you're overpowered or don't have any idea where to begin, you're not the only one.

Because social media isn’t as clear as it used to be. Not by far.

From picking the correct channels to making sense of your content strategy, analysis paralysis is a significant issue for marketers now a days.

That is the reason we set up together a complete manual for making a web-based social media marketing plan without any preparation.

A compact strategy will enable your brand to handle its goals with a feeling of purpose. Follow is a step-by-step social media marketing manual for assist you with recognizing your social goals, engage audiences and improve your results:

1. Set goals that make sense for your business

• Increase brand awareness. 
• Generate leads and sales. 
• Grow your brand’s audience. 
• Increase community engagement. 
• Increase web traffic.

2. Research your target audience

3. Establish your most important metrics

Metrics marketers should keep an eye on

• Reach
• Clicks
• Engagement
• Hashtag performance
• Organic and paid likes
• Sentiment

4. Dig into what your competitors are doing

5. Create and curate engaging social content

• Sticking to content themes
• UGC and interactive content
• Stories and time-sensitive content
• Video as the centerpiece of your social media marketing strategy

6. Make timeliness a top priority

• Post at the best times to engage
• Respond to your customer questions and shout-outs ASAP

7. Assess what’s working, what isn’t and how you can improve

8. Communicate goals, challenges and wins with your team

Is your social media marketing strategy sorted out?

Hopefully this guide served as some much-needed inspiration for figuring out how to create a social media marketing strategy.

Is your social media marketing strategy sifted through? 

Ideally this guide filled in as some genuinely necessary motivation for making sense of how to make a social media marketing strategy. 

Digital mojo offers a full range of digital marketing services that cover pay per click (PPC), search engine optimization (SEO), and social media marketing (SMM) We recognize you and users and we care about your return on investment (ROI). Each point of contact of your users is our destination, we assist you get more reputation.