2020 brings a
significant rise of the digital marketing culture for businesses. New
opportunities have opened up for businesses to sell their products. The move
from marketing trends from traditional businesses to digital demand businesses
to be tech-savvy. And those who fail to adopt digital methods would be rejected
from the race. To build a brand and traffic monitoring, you need to concentrate
on the latest digital marketing trends
to deliver an unmatched experience to customers. It gives the upper hand to
businesses that adopt digital methods of marketing.
New Digital Marketing Trends
1. Video Marketing
Videos are the most
popular and influential form of content that digital marketers strategically
use to get higher search engine rankings or to increase engagement and website
traffic. If done correctly, it can increase a company's online presence.
2. Professional live video
Videos continue to
help marketers, but the concept of live video would help them have the edge
over their competitors. This is why they continuously add unique features to
it. It's a great way to connect with your audience, and soon, the video with a
phone in hand would end.
3. More targeted ads with a specific goal
2020 will see an
increase in mobile advertising platforms, including Facebook, Instagram, etc.
Soon these ads will be created for particular purposes and goal conversion.
4. The collapse of the influencers market
Brands painfully invest
in influencers who give less return on investment compared to other marketing
techniques. Business sectors will fall as brands focus on specific people who
generate results on organic promotion, and far from high-cost influencers who
give little return on investment.
5. Personal attention
Customizing content,
according to customer requirements, is essential for digital marketing.
Personalized emails and advertisements would no longer be entertained, and
soon, personalized hyper-targeted interactions would gain in importance. 2020
is the era when companies will integrate the concept of personalization into
all aspects of their marketing, such as personalized landing pages.
List of digital marketing trends
1. Artificial
intelligence
2. 5G technology
3. Alternative
search engines
4. Augmented reality
(AR) and immersive technologies
5. Automation (&
AI)
6. Better analysis
7. Big Data and Deep
Learning
8. Blockchain
technology
9. Branding
10. Browser push
notifications
11. Chatbots
12. Content
Marketing continues to dominate SEO
13. Conversational
Marketing
14. Detailed content
15. Google Ads smart
auctions
16. Growth of
geo-fence
17. Influence
Marketing
18. Interactive
content
19. IoT advertising
20. Micro-moments
21. Neuromarketing
22. omnichannel
marketing
23. Personalization
24. Predictive and
augmented analytics
25. Privacy
Marketing
26. Programmatic
advertising
27. Progressive Web
Apps (PWA)
28. Quantum
computing
29. Referencing
structured data
30. Search for
semantic keywords
31. SEO A / B split
test
32. Social commerce
and marketable items
33. Social media
marketing
34. Social media
stories
35. Social messaging
applications
36. User-Generated
Content (UGC)
37. Video Marketing
38. Voice marketing
funnels
39. Visual search
a) Pinterest goal
b) Google Lens
c) CamFind
d) Bing visual search
40. Voice search and
smart speakers
41. Website security
42. Zero position of
the SERP
As a leading digital marketing company in Hyderabad,
we work to decide your goals, develop a strategic plan to help you estimate
success. Digital Mojo is a creative agency created by Anushree
Srivastava CEO of Digital Mojo. Let's talk about your business. Need to
rethink your brand strategy? Are you starting a new brand? If you are looking
to improve your sales rate with our digital
marketing agency? Contact us at https://www.digitalmojo.in/ or call us on +
91 8500622622.
